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Hi, I'm Cassie

I'm a product designer who helps bring structure and strategic clarity to ambiguous environments. 

Case Studies

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Aktivate mobile communication app

2008 – Present

Product Designer and User Researcher

Freelance

Independent design practice serving a range of clients—from global brands to nonprots—across product, identity, and communications work. Scope spans end-to-end UX/UI design, information design, brand systems, and digital production. Known for translating complex problems into clear, compelling visual solutions.

 

Clients: NYU Stern, The Clinton Foundation, NBCUniversal, Oxford University Press, Credly, Bayer, Anheuser Busch, Subway, Mediacom, Mindshare, Gobee Group, John Jay College, Reinvent Albany, Hess, Diamond, Explore Oak Park and Beyond.

2021-2023

Senior Product Designer

Aktivate

Led all product design efforts as the sole designer at a scholastic sports management startup, driving 0-to-1 mobile app development and web platform enhancements through user research, prototyping, and iterative testing. Managed design vendors, created marketing materials, conducted A/B testing to optimize user experience.

2011-2013

Designer

Knewton, Inc.

Produced a broad range of print and digital materials—including brochures, websites, direct mail, annual reports, and promotional kits—in support of marketing and sales teams. Collaborated cross-functionally to ensure brand consistency across touchpoints.

January 2007-July 2007

Intern

Pentagram Design

Supported senior designers at one of the world's most respected design consultancies on print, signage, and environmental graphics projects. Gained hands-on experience with information design, way-finding systems, and production for cultural institutions and universities.

Clients: The Apollo Theater, Museum of Art and Design, Yale University, Fashion Institute of Technology, New York City Parks Department.

WORK EXPERIENCE

SKILLS

Areas of Expertise

  • Claude and VS

  • UX/UI Design

  • Wireframing and Prototyping

  • Competitive Analysis

  • Design Sprints and Workshop Facilitation

  • Journey Mapping and Service Blueprinting

  • Qualitative User Research

  • Survey Design

  • Usability Testing

EDUCATION

Bachelor of Fine Arts in Graphic Design
Minor in Art History

University of Florida

CERTIFICATIONS

Interaction Design Specialization

UC San Diego

AI Certification

Interaction Design Foundation

Get in touch

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