Case Studies
Bridging Dual Programs Through Information Architecture
NYU Stern EMBA website redesign
November 2023-Present
Product Designer and User Researcher
Freelance
Deliver end-to-end UX/UI design, design systems, and digital production for clients spanning global brands to nonprofits. Thought partner who cuts through ambiguity to find opportunities and tradeoffs, so teams can make informed bets.
Clients: Swarm NYC, NYU Stern, CUNY, The Clinton Foundation, Reinvent Albany, Explore Oak Park and Beyond, EastCONN, Aurris, Scalewith
​
-
Led the redesign and implementation of the NYU EMBA marketing website to streamline offerings and bring parity to the New York and Washington, D.C. programs. It launched in Q1 of 2025.
-
Saved $10,000 in billable hours per quarter for a civic watchdog group by facilitating problem/solution and jobs-to-be-done workshops, trimming scope to the most necessary for the organization's goals.
-
Ran a qualitative research project (semi-structured interviews) for a social impact startup to better understand prospective users’ workflow. The study results were used in an empathy mapping exercise with senior leaders, which resulted in a new direction for the company.
AUGUST 2021-OCTOBER 2023
Senior Product Designer
Aktivate
Sole product designer at a scholastic sports management startup. Owned end-to-end user research and design delivery.
​
-
Built a custom design system to unify the web platform rebrand and the new mobile messaging app, establishing reusable components that saved development time over each release cycle.
-
Directed 0-to-1 design for a mobile messaging app for teams and clubs. After one year, app usage grew from 30 to 300 teams and over 1,000 users.
-
Led discovery research, usability testing, and cross-functional workshops that shaped both the web platform and the mobile app roadmap.
JUNE 2011-AUGUST 2021
Designer and User Researcher
Freelance
Produced a broad range of print and digital designs—including presentations, brochures, websites, direct mail, annual reports, and promotional kits. Conducted user interviews, surveys, and usability testing across client engagements to inform design decisions and validate concepts.
​
Clients: Gobee Group, NBCUniversal, Oxford University Press, Credly, Bayer, Mediacom, Mindshare, John Jay College, Hess, Estrella Media, Collier Area Transit.
​
-
Ran a qualitative research study on a pandemic-era (2021) public transit payment application, which uncovered adoption barriers and defined measurable paths forward to improve both rider and driver satisfaction and operational success. As a result of the study, qualitative research was incorporated into future analytics for fare prices and long-term planning.
JULY 2009-MARCH 2011
Designer
Knewton, Inc.
Collaborated cross-functionally with content, engineering, and marketing teams to ensure brand consistency across touchpoints.
​
-
Designed downloadable study guides, digital lessons, and video classroom spaces for SAT, LSAT, and MCAT prep courses that served hundreds of test-prep students.
Work Experience
Skills
Areas of Expertise
-
Product Discovery and Problem Framing (Jobs to be Done, User Story Mapping)
-
Systems Thinking
-
UX/UI Design
-
Wireframing and Prototyping
-
Competitive Analysis
-
Design Sprints and Workshop Facilitation
-
Journey Mapping and Service Blueprinting
-
Qualitative User Research
-
Survey Design
-
Usability Testing
-
Object-Oriented UX (OOUX)
-
Service Design